MOC MB-220 – Microsoft Dynamics 365 Marketing

Il corso MOC MB-220 – Microsoft Dynamics 365 Marketing è pensato per i professionisti dell’IT o del marketing che vogliono imparare a sfruttare Dynamics 365 per il marketing aziendale.

Al fine di partecipare con profitto al corso è necessario avere una conoscenza della piattaforma Dynamics 365 e una comprensione dei principi base del marketing. È consigliata anche l’esperienza in Power Platform, specialmente nelle applicazioni model-driven.

Al termine del corso MOC MB-220 – Microsoft Dynamics 365 Marketing gli allievi saranno in grado di:

• configurare le impostazioni avanzate;
• gestire i contenuti di marketing, i modelli e le integrazioni;
• creare e gestire i lead;
• progettare e creare moduli e pagine di marketing;
• creare e gestire segmenti;
• impostare e lanciare i customer journey;
• creare e gestire eventi;
• distribuire e analizzare i sondaggi.

Module 1: Configure Dynamics 365 Marketing

• Set up and manage Dynamics 365 Marketing
• Configure marketing settings
• Domain authentication, email best practices, and GDPR
• Manage assets and content settings

Module 2: Manage customers in Dynamics 365 Marketing

• Manage accounts and contacts
• Create and manage leads

Module 3: Manage marketing forms and pages

• Manage forms
• Manage marketing pages

Module 4: Manage segments and subscription centers

• Create and manage segments
• Manage subscription centers and double opt-in

Module 5: Manage emails and journeys in Dynamics 365 Marketing

• Create marketing emails
• Create customer journeys
• Manage content, event triggers and journeys in real-time marketing
• Manage website visits, redirect URLs, and social postings

Module 6: Manage events

• Create an event
• Create a webinar event
• Promote and manage events
• Advanced event management features

Module 7: Create surveys with Dynamics 365 Customer Voice

• Create a survey project
• Create surveys with Dynamics 365 Customer Voice
• Send Dynamics 365 Customer Voice surveys

Module 8: Analyze insights in Dynamics 365 Marketing

• Evaluate marketing initiatives with analytics
• Review the marketing calendar